January 15, 2016

How to Use Aggressive College Admissions Marketing to Your Advantage

College-bound high school sophomores and juniors have started, or will start to receive, attractive and colorful mailings from colleges and universities. Some will be college admissions marketing materials designed to help students consider a school, with more subtle messages to “look at our school, too.” Other college admissions marketing materials […]
December 22, 2015

The Three Most Misused Terms in College Admissions

As we head into the holiday season, then the presidential primary season, I would like to discuss three terms that you might hear often that are tied to college admissions: College Accessibility, College Affordability and College Readiness. I’m bothered by how these terms have been misused by the current mix […]
November 10, 2015

The College Admissions Visitor’s Center and Your Touring Experience

There’s a saying that eyes are the windows to a person’s soul. It that’s true then the front lobby and waiting area for the college admissions office is the front door to most campus communities. Visit your friends in their homes and you can tell how they treat their property […]
October 20, 2015

A New College Admissions Portal, Not Yet Up, Already Misses Its Mark

College-bound juniors as well as their parents have likely heard of the Common Application, an online college admissions application. that has been the blessing as well as the bane of the college search. A new college admissions portal, shared by 80 colleges and universities, will offer a streamlined, and hopefully […]
October 12, 2015

College Admissions Marketing Cannot Overcome a College’s Location

I have previously documented how the purchase process for a family shopping for a college is like the search to find the perfect house, and how the college admissions office functions much like the sales offices of the homebuilders who attempt to sell new homes, with only a few models […]
October 7, 2015

Beware The Costs of College Admissions

College admissions officers want you to fall in love with their school—and preferably apply early.  For some college-bound families, and hopeful admissions officers, this means Early Decision, a commitment to the one and only “school of your dreams.” But for most this means Early Action, a chance to get an […]
July 24, 2015

Five Things That College Admissions Officers Won’t Tell You

College admissions officers by and large are very nice, and very helpful people when they can be. The best are quite informed about their school. They know the academic programs as well as the faculty. They have to. The faculty want to see students who are capable of meeting their […]
July 23, 2015

The First Five Myths about College Admissions That You Should Know

Today, you will read about five myths that you hear or read about college admissions, as well as the truth. There are more than five, so watch for more posts throughout the summer. Myth Number 1. The best college for you is the one that will be hardest for you to […]
July 22, 2015

College Admissions and the ‘Cool Factor’

I am currently working on my First Impressions of the University of Cincinnati (UC), considered to be a “Hot College” by some media sources such as Forbes, U.S.News, PolicyMic and The Princeton Review for different reasons. Its not uncommon for a college admissions office to pull out the stops in its marketing material and […]