January 18, 2016

AdmitSee and the Value of Peer-to-Peer Marketing in College Admissions

Today’s USA Today had a story in the Money section about AdmitSee, a Web site where college-bound high school students could read successful admissions applications materials from current college students–for a fee between $20 and $150 a month. The high school students can also mentor the college students on how […]
December 22, 2015

The Three Most Misused Terms in College Admissions

As we head into the holiday season, then the presidential primary season, I would like to discuss three terms that you might hear often that are tied to college admissions: College Accessibility, College Affordability and College Readiness. I’m bothered by how these terms have been misused by the current mix […]
November 10, 2015

The College Admissions Visitor’s Center and Your Touring Experience

There’s a saying that eyes are the windows to a person’s soul. It that’s true then the front lobby and waiting area for the college admissions office is the front door to most campus communities. Visit your friends in their homes and you can tell how they treat their property […]
October 20, 2015

A New College Admissions Portal, Not Yet Up, Already Misses Its Mark

College-bound juniors as well as their parents have likely heard of the Common Application, an online college admissions application. that has been the blessing as well as the bane of the college search. A new college admissions portal, shared by 80 colleges and universities, will offer a streamlined, and hopefully […]
October 12, 2015

College Admissions Marketing Cannot Overcome a College’s Location

I have previously documented how the purchase process for a family shopping for a college is like the search to find the perfect house, and how the college admissions office functions much like the sales offices of the homebuilders who attempt to sell new homes, with only a few models […]
October 7, 2015

Beware The Costs of College Admissions

College admissions officers want you to fall in love with their school—and preferably apply early.  For some college-bound families, and hopeful admissions officers, this means Early Decision, a commitment to the one and only “school of your dreams.” But for most this means Early Action, a chance to get an […]