October 12, 2015

College Admissions Marketing Cannot Overcome a College’s Location

I have previously documented how the purchase process for a family shopping for a college is like the search to find the perfect house, and how the college admissions office functions much like the sales offices of the homebuilders who attempt to sell new homes, with only a few models […]
October 7, 2015

Beware The Costs of College Admissions

College admissions officers want you to fall in love with their school—and preferably apply early.  For some college-bound families, and hopeful admissions officers, this means Early Decision, a commitment to the one and only “school of your dreams.” But for most this means Early Action, a chance to get an […]
July 24, 2015

Five Things That College Admissions Officers Won’t Tell You

College admissions officers by and large are very nice, and very helpful people when they can be. The best are quite informed about their school. They know the academic programs as well as the faculty. They have to. The faculty want to see students who are capable of meeting their […]
July 23, 2015

The First Five Myths about College Admissions That You Should Know

Today, you will read about five myths that you hear or read about college admissions, as well as the truth. There are more than five, so watch for more posts throughout the summer. Myth Number 1. The best college for you is the one that will be hardest for you to […]
July 22, 2015

College Admissions and the ‘Cool Factor’

I am currently working on my First Impressions of the University of Cincinnati (UC), considered to be a “Hot College” by some media sources such as Forbes, U.S.News, PolicyMic and The Princeton Review for different reasons. Its not uncommon for a college admissions office to pull out the stops in its marketing material and […]
July 22, 2015

The College Admissions Process Is Like Buying a New House

Visiting colleges like a parent teaches you a great deal about the sales process that college admissions officers use to attract the best possible freshman class. It’s a sales process because the work that college admissions officers do is very much like real estate sales people do when they sell […]
July 2, 2015

Could Marcus Lemonis Fix Ailing Colleges?

I’ve been watching many business shows lately, probably too many since the Yankees still have a share of first place as I write this post today. I’ve become less of a fan of The Apprentice since The Donald turned it into a celebrity show, and become much less a fan of The […]