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Getting To Know: High Point University (NC)-Follow Up

Published by Stuart Nachbar at June 26, 2026
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I recently noticed that High Point University (NC) has a new episode on The College Tour. This school has not one episode, but three. For those who are seriously interested in High Point I recommend watching the first episode first. It features the university’s president, Nido Quebein (pronounced Que-bane). Then watch the second one . It introduces some programs that are not mentioned in the second and shows how the university is helping to revive downtown High Point. The third episode adds a featured parent along featured students. . High Point has the only College Tour program that features a parent.

Just like my first story about High Point, this one will be a long piece, probably longer than any other you’ll find on Educated Quest. I hope that you’ll stick with me and read on. There’s a lot of information to take in. I also gathered a few photos on Pinterest for you. This is probably the most marketing driven school that I have ever visited. High Point is also quite proudt of its rankings in published media.

High Point’s peer institutions include several like Butler University (IN) and Elon University(NC) that have also been praised for innovation and teaching. However, while some schools on that list will be familiar to readers of Jeff Selingo’s book, Dream School. However, High Point is not similarly recognized in that book. But Selingo did discuss High Point on his podcast Future U. Pam Kelley, who write a story about High Point in The Assembly, a North Carolina news vehicle, appears on this panel.

High Point University has several academic strengths.

This is especially true for a student who might be undecided between business or communications and the liberal arts, or between the sciences and engineering  Every student is assigned a success coach to help at the start, and the university will not cap students out of popular majors. The academic facilities for virtually every program are state of the art. I dropped three photos of the science center interior below.

High Point University offers incentives to those who accepted through Early Decision.

Those incentives seem to be working. High Point got 56% of their Class of 2029 through Early Decision, though the school also offers Early Action. The university reports that the overall acceptance rate has declined. It was close to 80% when I first visited in 2023. Most recently, it was 68%. The size of the freshman class grew from approximately 1,500 to nearly 1,700.  High Point also attracts over three-quarters of its undergraduate student body from states outside of North Carolina. That, too, is impressive, considering that the school is not in or near one of the larger cities in the state, nor close to beaches or mountains.

A student who would be mid-pack at The College of New Jersey (3.9 GPA/1250 SAT/28 ACT) could qualify for a merit scholarship and likely be admitted to all but the most competitive programs in the health professions or the Fellows in various majors. Admissions are test optional, though high scores will matter for the Fellows programs and the larger merit scholarships. Scores are considered Important if they are submitted. Demonstrated interest, especially a campus visit, is also considered to be Important. The visit is where this school really stands out from any other.

High Point went on an aggressive growth trajectory.

I have visited two other schools that have aggressively grown their student bodies as well as their undergraduate and graduate offerings: Quinnipiac University and Sacred Heart University, both in Connecticut near the Metro North commuter rail line. Quinnipiac grew in part by acquiring the University of Bridgeport Law School. Sacred Heart acquired General Electric’s former corporate campus. Both schools added high-demand majors, expanded experiential learning programs, built nice residence halls, offered student-centric dining and shopping and constructed opulent sports and recreational facilities. But their growth pales when compared to High Point. Interesting to me: I checked out the Forbes financial grades for each school. Quinnipiac graded an A-plus, Sacred Heart a B,  and High Point a B-minus.

High Point has grown from fewer than 1,600 students in 2005 to over 6,300 today.

High Point University has literally bought up its surroundings, including 1,200 houses, since 2005. Someone has to support that growth. So, the university solicits parents for donations and brings high profile executives and talent to campus to mingle with the students and raise the school’s public profile. The fundraising has put the school in a position to:

  • Launch an HPU In The City program to bring students in contact with executives and leaders in large US cities, mostly outside North Carolina.
  • Open schools of entrepreneurship, law, dentistry, nursing, optometry, pharmacy and health sciences
  • Build a new residence hall that will also have an upscale Asian restaurant
  • Upgrade the career development center and services
  • Manage a health center run by a full-time physician
  • Construct an arena and hotel/conference center that would be envied at larger and wealthier schools
  • Add over 1,200 parking spaces on campus

High Point University has an ‘A’ bond rating from Standard & Poors. However, the school had a fairly low ($240 million) endowment. It’s more tuition dependent than people might expect. But last year, Standard and Poor raised the university’s bond outlook from Stable to Positive. The bond rating is A-minus.

High Point is still an expensive school.

Direct charges will approach $71,000 for the upcoming academic year. Elon University, a common cross-shop, charges almost $2,000 less. High Point charges nearly $21,000 for room and board, quite high given the school’s location, but reflective of the opulence of the residence halls and apartments.

High Point’s marketing makes a point of mentioning Complementary Services. I’ll leave it to students and parents to decide if basketball tickets, concierge services and parking are worth the extra bucks. The other services are free at other schools.  I dropped a photo of a concierge space below.

High Point is also a “cashless campus.” Students fill and use a Passport Card to pay for anything on or near campus. However, the vendors set prices and the university charges them rent. You might be paying more for a latte here than you would near home. I would also imagine that the meals served at the university’s two upscale on-campus restaurants are far from free.

High Point University did not report financial aid data to US News. Nor does it post a recent Common Data Set. There are some generous merit scholarships and the school is D-1 in 14 sports. But I recommend considering other schools if it looks like High Point will be a financial reach for your family. However, the school appears to work out when the costs work out. Freshman retention is at 85% and nearly two-thirds of the undergraduate students in graduate on time.

Recent grads have been encouraged to stick around for a masters degree. High Point promises that graduates can earn one of ten tuition-free masters programs.  This might be an attraction for applicants who believe that they will want to move on to further education after college, especially given tighter Federal borrowing limits.

President Nido Qubein has driven the growth.

He is an incredible salesman and motivational speaker. You come away liking and respecting him after listening to him on a few YouTubes, including the weekly motivational talks that he delivers to the student body. President Qubein also teaches a mandatory large-lecture freshman seminar in communications and human relations skills..

I recommend that prospective students and their parents listen to President Qubein speak before applying to High Point. He and his wife, Mariana, drive the look, feel and culture of this school. High Point has no religious agenda, but it calls itself a God, County, Values school. Symbols of American patriotism and statues of heroes from American history are all around campus. The largest and most prominent community service events honored military veterans and Dr. Martin Luther King. These events are non-political and voluntary. They draw extremely well within the student body as well as their neighboring community.

Nido Qubein’s marketing skills led High Point to brand itself as America’s Life Skills University.

The school took a few pieces of their career development program and turned them into the university’s brand message,  supporting it with public art, so it will not be forgotten.

But aside from the upscale on-campus restaurants and the president’s seminar, there are many very good colleges, public and private, that offer similar programs and services to help students to build their resumes and encourage them to take on volunteer leadership experiences. I have also been to schools where career centers hosted etiquette dinners at local restaurants. Many other schools are Bonner partners in community service, including three public colleges (Rutgers, Stockton and The College of New Jersey) in my home state.

High Point University has not marketed itself as the only school to offer such experiences, nor as the best school that offers them. But I have not been to another school that does a better job of reminding students and parents about the importance of taking advantage of them.

I also doubt that another school outside of a major media market has brought as many high-profile business and media personalities to campus to deliver talks and interact with the student body.

Here’s my view of the High Point campus.

As High Point University acquired more and more land, I imagined that the leadership took trips to Elon and Wake Forest and marked down what they liked and disliked. High Point has a flat campus and fountains like Elon, but also curved roads to slow traffic, like Wake Forest.

Elon and Wake Forest have been at their existing locations since 1935 and 1956, but schools have architecture that can make one feel that the campus might be a century older. High Point’s architecture has similar facades, but also more modern, opulent interiors and grounds. If I distilled the campus down to residence halls, non-laboratory buildings, and the hotel/arena/conference center, it would be a luxurious office park or corporate resort. But when I look at this campus from the air and see all the water, I wonder if the landscaping is a bit over the top.

The one building that I still do not understand was the arena/hotel/conference center. The hotel/conference center is meant strictly for High Point to host major events. However, the basketball venue has only 5,000 seats. I had to wonder: why stop there?

North Carolina is a basketball-crazy state. The university would benefit from a venue that would enable it to move into a higher-profile conference such as the Atlantic 10 or the Big East. High Point competes in the Big South, a lower-profile mid-major conference where the champion is not likely to get a high seed. If nothing else, more seats would better enable the university to host convocations, commencement and other large gatherings on rainy days.

Then there’s the housing price structure.

Virtually every High Point University student lives on campus unless they are studying away in the US or abroad. The university has some of the nicest residence halls that you will find anywhere. However, most of the social life at High Point will be on campus. A car is necessary if you want to shop off campus or trek to North Carolina beaches and mountains. If you come here, you’ll be glad that parking is free.

High Point’s housing charges rise further in tiers for first-year and continuing students. The university decides which housing will be in each tier, and it is the only housing market in town. Greek social life is fairly popular at High Point, engaging 20 percent of the men and 40 percent of the women. The university also owns their houses, and Greek life has additional costs.

Conclusions

It took some time for me to understand what High Point University is beyond the marketing and the pumped-up campus setting.  While High Point University is trying to become more welcoming to a more diverse student body, its bread and butter targets are the B or better students and families who want more and are willing to spend more to get it. The business and communications programs have the “wow factor” to get many of those students, much like Elon’s programs do.

The health-related schools and buildings will be Nido Qubein’s real legacy, even though the communications school and the arena/hotel/conference center are named for him.The decisions to enter these new educational markets, especially in dentistry, optometry, pharmacy and health professions will result in a stronger student body as well as better retention and graduation rates. In addition, families that seek pathways into these fields and others such as the law are less price sensitive when shopping for higher education. These offerings will help to make the fiscal future of this school more secure. 

High Point University has been a transformative experience for many students since Nido Qubein became president and it will continue to be for future students. The glitz will pull many new students in. However, the costs really need to work.

Report Card: High Point University
  • Four-Year/Six-Year Graduation Rates: B+/B+
  • Freshman Retention: B
  • Costs: D
  • Community: B+
  • Curriculum: A
  • Comforts: A
  • Connections: (A: North Carolina/NYC/DC, C: elsewhere)

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