October 15, 2020
Published by Stuart Nachbar at October 15, 2020
Categories
Do you like it?0
0 Read more

How to Use Aggressive College Admissions Marketing to Your Advantage

These days college-bound students have received, attractive and colorful mailings from and emails from colleges. I pick up the college admissions marketing materials at every school that I visit. Some are very good. They answer practically every question that a parent or student might have about the school. Others fall far […]
January 18, 2016
Published by Stuart Nachbar at January 18, 2016
Categories
Do you like it?0
1 Read more

AdmitSee and the Value of Peer-to-Peer Marketing in College Admissions

Today’s USA Today had a story in the Money section about AdmitSee, a Web site where college-bound high school students could read successful admissions applications materials from current college students–for a fee between $20 and $150 a month. The high school students can also mentor the college students on how […]
October 12, 2015
Published by Stuart Nachbar at October 12, 2015
Categories
Do you like it?0
0 Read more

College Admissions Marketing Cannot Overcome a College’s Location

I have previously documented how the purchase process for a family shopping for a college is like the search to find the perfect house, and how the college admissions office functions much like the sales offices of the homebuilders who attempt to sell new homes, with only a few models […]