January 18, 2016

AdmitSee and the Value of Peer-to-Peer Marketing in College Admissions

Today’s USA Today had a story in the Money section about AdmitSee, a Web site where college-bound high school students could read successful admissions applications materials from current college students–for a fee between $20 and $150 a month. The high school students can also mentor the college students on how […]
January 15, 2016

How to Use Aggressive College Admissions Marketing to Your Advantage

College-bound high school sophomores and juniors have started, or will start to receive, attractive and colorful mailings from colleges and universities. Some will be college admissions marketing materials designed to help students consider a school, with more subtle messages to “look at our school, too.” Other college admissions marketing materials […]
October 12, 2015

College Admissions Marketing Cannot Overcome a College’s Location

I have previously documented how the purchase process for a family shopping for a college is like the search to find the perfect house, and how the college admissions office functions much like the sales offices of the homebuilders who attempt to sell new homes, with only a few models […]
July 22, 2015

The College Admissions Process Is Like Buying a New House

Visiting colleges like a parent teaches you a great deal about the sales process that college admissions officers use to attract the best possible freshman class. It’s a sales process because the work that college admissions officers do is very much like real estate sales people do when they sell […]