January 18, 2016

AdmitSee and the Value of Peer-to-Peer Marketing in College Admissions

Today’s USA Today had a story in the Money section about AdmitSee, a Web site where college-bound high school students could read successful admissions applications materials from current college students–for a fee between $20 and $150 a month. The high school students can also mentor the college students on how […]
October 12, 2015

College Admissions Marketing Cannot Overcome a College’s Location

I have previously documented how the purchase process for a family shopping for a college is like the search to find the perfect house, and how the college admissions office functions much like the sales offices of the homebuilders who attempt to sell new homes, with only a few models […]