January 15, 2016

How to Use Aggressive College Admissions Marketing to Your Advantage

College-bound high school sophomores and juniors have started, or will start to receive, attractive and colorful mailings from colleges and universities. Some will be college admissions marketing materials designed to help students consider a school, with more subtle messages to “look at our school, too.” Other college admissions marketing materials […]
July 23, 2015

The First Five Myths about College Admissions That You Should Know

Today, you will read about five myths that you hear or read about college admissions, as well as the truth. There are more than five, so watch for more posts throughout the summer. Myth Number 1. The best college for you is the one that will be hardest for you to […]
July 22, 2015

College Admissions and the ‘Cool Factor’

I am currently working on my First Impressions of the University of Cincinnati (UC), considered to be a “Hot College” by some media sources such as Forbes, U.S.News, PolicyMic and The Princeton Review for different reasons. Its not uncommon for a college admissions office to pull out the stops in its marketing material and […]