July 27, 2016

What Causes Summer Melt In College Admissions?

The middle to end of July is usually a great time for a college admissions officer to take a vacation. High schools are typically out of session. Too few students are on campus to make campus events as worthwhile as they might be during the school year. But too many […]
October 20, 2015

A New College Admissions Portal, Not Yet Up, Already Misses Its Mark

College-bound juniors as well as their parents have likely heard of the Common Application, an online college admissions application. that has been the blessing as well as the bane of the college search. A new college admissions portal, shared by 80 colleges and universities, will offer a streamlined, and hopefully […]
July 22, 2015

The College Admissions Process Is Like Buying a New House

Visiting colleges like a parent teaches you a great deal about the sales process that college admissions officers use to attract the best possible freshman class. It’s a sales process because the work that college admissions officers do is very much like real estate sales people do when they sell […]
July 2, 2015

Could Marcus Lemonis Fix Ailing Colleges?

I’ve been watching many business shows lately, probably too many since the Yankees still have a share of first place as I write this post today. I’ve become less of a fan of The Apprentice since The Donald turned it into a celebrity show, and become much less a fan of The […]